Leading a brand’s communication strategy is a lot easier when you believe in what your company stands for — it’s even better when you love the people you work with. As Vice President of Communications, Lauren manages all aspects of McKibbon’s communications and marketing efforts, ensuring that everything we put out into the world reflects our mission and core values. Beyond overseeing every element of McKibbon’s brand, Lauren also leads branding efforts across all McKibbon partnerships and properties. That means making sure our hotel marketing materials are aligned with our brand partners’ guidelines. It also means working with our creative team to develop new brand identities from the ground up for independent hotels, restaurants, and more. For this energetic mom of two, leading by example is paramount. She gives thanks every single day that she’s part of a company that believes in paying it forward. Lauren loves traveling, live music, being on the water, and making someone laugh when they need it most. She earned her Bachelor of Science in Tourism from the University of Florida and enjoys following the Gators each football season.