Johanna Dykstra serves as Director of eCommerce, responsible for leading digital strategy for our portfolio and co-managing client owner services, OTA and distribution initiatives, and third-party paid search. She joined McKibbon in 2024 as eCommerce Marketing Manager and was instrumental in elevating our hotels’ revenue and digital awareness. Prior to her time with McKibbon, Johanna served as Director of Business Development for Vizergy, a Jacksonville-based Hospitality Digital Marketing firm, preceded by her time as Paid Search & Social Media Manager for Tambourine, where she created engaging social media content for a variety of clients. She holds a Bachelor of Science Degree in Communication from the University of North Florida.
