As Senior Vice President of Revenue Management, Digital Commerce, and Marketing, Jihad Lotfi leads the strategic integration of pricing, digital innovation, and marketing to drive growth, optimize profitability, and elevate guest engagement across our portfolio. A data-driven strategist with a passion for performance, Jihad brings deep expertise in long-range revenue planning, pricing optimization, and cross-functional leadership. Since joining the company, Jihad has played a critical role in shaping and executing revenue strategies that deliver measurable results. In his expanded role, he oversees the alignment of revenue management with digital and marketing initiatives, ensuring a seamless and forward-thinking approach to brand positioning and customer value. A strong advocate for continuous learning and self-improvement, Jihad is constantly expanding his skillset through certifications and executive education. Outside of work, he enjoys a good espresso, challenging workouts, and quality time with his family—rarely without a leadership book in hand.
