Ben knows that more often than not, perception is reality. And nothing matters more to McKibbon than how our customers perceive us. It’s why Ben and his team of eCommerce managers act as our eyes and ears in the digital world, keeping a close eye on what customers are saying — and what they’re not saying. With new social media and marketing channels emerging constantly, Ben’s goal each day is to find out what works (and what doesn’t) to help maintain McKibbon’s reputation while growing its revenue. From 2010 to 2011, Ben was Marketing Director for Dynamic Dentals Partners before becoming a Project Manager for HUA Marketing the following year. Ben has been with the McKibbon family since 2012. His love for analytics may be why he enjoys a good game of golf, especially when it’s with his family. Even the most plugged-in professionals need to disconnect every once in a while, and Ben’s favorite backdrop for relaxation is Amelia Island. Ben has been a longtime advocate for charities supporting Lou Gehrig’s disease, by participating in many fundraising campaigns.