Leading a brand’s communication strategy is a lot easier when you believe in what your company stands for — it’s even better when you love the people you work with. As Vice President of Communications, Lauren manages all aspects of McKibbon’s corporate marketing and public relations efforts, ensuring that everything we put out into the world, from our website to our client communications to our internal messaging, reflects our mission and core values. She helps keep McKibbon at the forefront of potential clients’, partners’, and our associates' minds, collaborating closely with leadership and department leads on a daily basis to keep all the many different parts connected. Beyond overseeing every element of McKibbon’s corporate branding, Lauren also leads branding efforts across all McKibbon partnerships and properties. That means making sure our hotel marketing materials are aligned with our brand partners’ guidelines. It also means working with our creative team to develop new brand identities from the ground up for independent hotels, restaurants and more.
For this energetic mom of two girls, leading by example is paramount. Lauren gives thanks every single day that she’s part of a company that believes in paying it forward, whether it’s through community service, unparalleled guest service, or just being a good colleague and friend. She aims to teach her daughters that true hospitality extends far beyond their guests and clients. Lauren loves traveling, live music, being on the water, and making someone laugh when they need it most. She earned her Bachelor of Science in Tourism from the University of Florida and enjoys following the Gators each football season.
McKibbon Hospitality, 2014-Present
Visit Tampa Bay, 2007-2014
Yacht Starship Cruises, 2005-2007
Tampa Bay Convention & Visitors Bureau, 2004-2005