Jihad Lotfi, CRME, MBA

Vice President of Revenue Management

One of the things that limits our learning is our belief that we already know something.

If we had to describe our Vice President of Revenue Management, Jihad Lotfi, in one word it would be ‘driven.’ The man behind our portfolio’s long-range revenue strategy, Jihad puts his analytical mind to work each day guiding our team of Revenue Managers in determining the best pricing, packages and special offers to drive profits and increase value.

A big believer in the importance of continued education and self-improvement, Jihad is always on the hunt for certifications and classes aimed at expanding his already-impressive skillset, and he never leaves home without his Kindle and a good read on leadership. Fueled by strong espresso and a good workout, Jihad’s favorite way to wind down after a long day of spreadsheets and research is spending time with his growing family.

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