Bruce Baerwalde

Executive Vice President of Operations

We win by executing the basics brilliantly.

Bruce knew that when he joined the McKibbon family in 1996 he’d found his forever home among the hospitality world’s finest. His gradual rise from General Manager of a single property to Executive Vice President of the company’s hotel management division is the perfect embodiment of the McKibbon spirit. It’s part of what he loves about the McKibbon culture — the opportunity for anyone to prove what they’re made of and achieve their goals. Hard work. Dedication. Positive energy. Forward-thinking. Respect. Those are the things that have helped make Bruce successful; that and his running shoes and fishing rod - his go-to tools when he needs to retreat, relax and recharge.

Although he’s experienced many memorable moments during his time with the company, the experience that stands out the most was the process of onboarding Hilton. The combination of strategy, relationship building and integrating a new brand into the McKibbon portfolio is the type of work Bruce lives for. He also lives for his wife, Sunni, a designer whose creativity and free spirit continues to inspire him on a daily basis. No day is complete without ending it on the back deck alongside her.

Whether Bruce is developing new business for McKibbon, beating his best running time, or is out in the community helping inspire today’s youth, his mission is simple: make it better.

Experience

McKibbon Hospitality, 1996-Present

  • Executive Vice President of Operations
  • Senior Vice President of Operations
  • Vice President of Operations
  • Director of Operations
  • General Manager

Marriott International, 1989-1996

  • Operations Manager

Awards

Marriott Midewest Leadership Award, 2000
Marriott Opening General Manager of the Year Award, 1998

Affiliations

  • Aloft Franchise Advisory Council
  • Hilton Worldwide Distribution Council
  • Homewood Suites Operations Council